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Aspiration Bank Ad Campaign
The goal of this project was to design a campaign that enticed new members to sign up with this bank by promoting what they do that makes them unique. Aspiration's differentiating feature is that they don't donate members' money to causes that promote environmental degradation like Wells Fargo, Chase, or Citi. Building on that idea, I came up with the tagline "Just a small bank doing big things."
Aspiration Bank Bus Stop Poster
Aspiration Bank wants to be known as a conscientious bank. It is what they claim as their greatest differentiator from their competitors.
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This bus stop ad shows the potential positive impact of choosing Aspiration as your bank. Since this is a physical billboard, I felt highlighting the good work of the bank while simultaneously incorporating a sense of community would generate the most interest for the business.
Facebook Ad
I wanted to play with the idea of a bank doing "big things" by doing a big callout.
This Facebook ad directly names banks that are guilty of the antithesis of Aspiration Bank's mission.
Internet Banner Ad
Working with the size limitations of an internet banner, this ad entices a viewers curiosity to learn more about the work they are doing by subtly depicting what sets them apart.
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